Nonvoters in America

In 2012, 40 percent of Americans didn’t vote. The research on this website is an attempt to determine why so many citizens opt out of this fundamental civic duty, using extensive survey research as well as interviews with nonvoters to give a voice to those who are often ignored or marginalized by politicians and the news media.

In addition to gaining a better understand of the attitudes of nonvoters, the research explores ways the news media could better engage nonvoters, which would increase the overall media usage and consumption.

The research by Professor Ellen Shearer and the Medill School of Journalism, Media, Integrated Marketing Communications dates to 1996.

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Nonvoters in America 2012

Summary Report 12-13-12 (pdf download)

Summary Report 12-13-12 Continue reading →

Posted in 2012, Research 2012

USA: Poll gives insight to U.S. election turnout.

03/12/2001 Reuters English News Service CHICAGO, March 12 (Reuters) – The 48 percent of U.S. voters who did not cast a ballot in the last presidential election stayed away for many reasons beyond a simple dislike of the choices, according Continue reading →

Posted in 2000, Stories 2000

NO SHOWS: PASSING UP THE POLLS FACT SHEET

Following are several key findings from the poll of voters and nonvoters in the 2000 election over the age of 18: Why NONVOTERS Stayed Home • 24% were not registered • 13% didn’t like the candidates • 8% were either Continue reading →

Posted in 2000, Research 2000, Stories 2000

2000 Poll Results Show Nonvoter Problem

Background The 2000 election turnout, at 51 percent, showed once again that nonvoting is a chronic problem in American society. The slight upturn in turnout from 1996’s record low 49 percent does not significantly reverse the generally steady downward trend Continue reading →

Posted in 2000, Research 2000

2000 Poll Shows Negative View of Politics

2000 Report (download pdf) 2000 Report (Scribd) KEY FINDINGS For both younger and older non-voters, the behavior of politicians and the media perpetuate negative views toward politics and political participation. In a culture that does not emphasize political participation as Continue reading →

Posted in 2000, Research 2000

No-Show ‘96: Americans Who Do Not Vote

On November 5, Bill Clinton or Bob Dole will be elected President of the United States. Assuming that the three-decade trend of declining voter turnout continues, their contest will be decided by roughly half of the eligible electorate. More than Continue reading →

Posted in 1996, Research 1996

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Nonvoters in America 2012

A Study by Professor Ellen Shearer
Medill School of Journalism, Media, Integrated Marketing Communications
Northwestern University

Survey Conducted by Ipsos Public Affairs

Summary Report 12-13-12 (pdf download)

Summary Report 12-13-12 (Scribd)

USA Today Story

Poll: Non-voters say make process easier
From the swamped to the skeptical, a look at non-voters

A poll of Americans who didn't vote in the 2012 elections finds six distinct groups of non-voters, defined by the reasons they didn't vote and what might encourage them to do so. For each category, we interviewed someone to discuss the issue in his or her own words. To read more, go to www.nonvotersinamerica.com.

Get the Book from the 1996 Election

Nonvoters: America's No-Shows [Paperback]
This book addresses the issue of why 51.2% of the population of the USA failed to vote in the November 1996 presidential election. Through polls and studies conducted in the spring and summer of 1996, the contributors set out to answer the following questions: what were the 51.2 percent doing that day? Who are they? Why didn't they vote?

The results are summarized into five types of nonvoters: doers, unplugged, irritable, don't knows and alienated.

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